Social Media is becoming a very crucial key component for business, big or small and even personal branding. Social Media is no longer limited to just posting once a day and checking back regularly.
In this fast-paced digital world, it requires a full business strategy that focuses on communities, conversations, channels, and campaigns which I am going to refer to as the four C's of Social Media Strategy.
1. Communities
The most important element of any social media marketing campaign is people. These are the people that will be clicking the "Follow", "Like" or "Retweet" button on any of your social media channels. The stronger the relationship you have with your brand's community the better. A strong community will attracts new members and it will result to growth and engagement.
2. Conversations
Any content marketing without conversion is just purely advertising. If people are viewing your videos but non is sharing then you are missing the conversion part of it. A great way to ensure your content is a blast is making sure that it will be a "topic" of a conversation. To create a conversation you must share information and ideas that will interest your target community. For example helping your target community achieve their personal goals, and they will naturally help you achieve your business goals.
3. Channels
Choosing the right channel is crucial. Social media channels varied, but one thing they have in common is "Sharing". Go where your target audience are, not try to bring them to you. Social media engagement varies widely by channel, because the nature of information sharing varies. It only takes a second to retweet on Twitter but can take longer to read a Facebook post and share. It is also important to establish your KPIs accordingly. Find the right time to share the right messages at the right channel.
4. Campaigns
To promote word-of-mouth marketing that supports a social business purpose, such as customer advocacy or viral demand creation, a social media marketing campaign requires a target community, a discussion, and a channel. It is the campaign point of view that brings business meaning to your social media programs. A social media campaign is designed, measured and optimized for different target communities, discussion topics of conversation and social media channels.
Conclusion
Social media marketers may utilize the Four C's to shift from monologue to dialogue, keeping in mind conventional marketing factors such as target, message, and channel. You may achieve successful word-of-mouth marketing and quantitative social media ROI by using the proper tools on combination with the Four C's.
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